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Whether it's a present to yourself or one for someone else, a subscription box is the gift that keeps on giving. My guest today, Sarah Williams, has been dubbed the Subscription Box Queen by her mentors and peers. Not only did she start her own subscription box company, but now she teaches others how to do it too. Sarah shares with us the story of starting her businesses and the set-backs she faced trying to launch and develop them. We also discuss getting over self-consciousness when you're marketing online, having an accountability partner to keep you on track, and determining a direction for your business. 



In this episode, we cover:

- Bringing your presence and personality into an online space to attract a wider customer base.

- The power of a good blow-out. What doing little things to boost your self-confidence will bring to your business. 

- Making sure you pick a time that is convenient for you to engage in marketing activities (particularly when it comes to Facebook Live). Consistency is key! Make sure you stick to a schedule.

- Subscription boxes as a way to create exclusivity and a VIP experience for your product-based customers. 

- Identifying what you're doing that is the most profitable and the least time-consuming to start becoming a specialist. 

Thanks for listening! I'd love to continue this conversation over on the Facebook Page or on Instagram . Talk to you soon! • Content Planner for Creatives Creatives On Fire™️ Content Planner 
• FUEL Group Creatives on Fire™ FUEL 

https://creativesonfirepodcast.com/episode15 

SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps 

the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review!

Whenever you're ready:
#1 Grab Your Copy of Creatives on Fire™: 71 Secrets to Making Money Online
Each chapter in this book is crafted to guide you through different stages of building and growing an online business, from the foundational steps of getting started to more advanced strategies for scaling and monetizing. 

GET THE BOOK 👇👇 https://creativesonfirepodcast.com/book

#2 Join us over in Creatives on Fire HQ:
Your digital office for everything content creation: strategy, what’s working now, feedback, and community. Inside this one-of-a-kind community you’ll find:
The Revenue Desk — Weekly Strategy
The Workroom — Weekly Monday Live Meeting 
Office Hours — Q&A Hot Seat with Community members 
The Break Room — Wins, Mindset, Casual chat 

JOIN HERE 👇👇 https://creativesonfirepodcast.com/hq

#3 Book a Call:
Grab a spot on the calendar for us to take a deep dive into your creative business to find the missed opportunities, the areas for potential growth as well as put together a real strategy for you to work smarter not harder. Pick my brain and find out how I do things that are working for my business. Ask me anything.

BOOK A CALL 👇👇 https://creativesonfirepodcast.com/one
https://creativesonfirepodcast.com/episode15

Whether it's a present to yourself or one for someone else, a subscription box is the gift that keeps on giving. My guest today, Sarah Williams, has been dubbed the Subscription Box Queen by her mentors and peers. Not only did she start her own subscription box company, but now she teaches others how to do it too. Sarah shares with us the story of starting her businesses and the set-backs she faced trying to launch and develop them. We also discuss getting over self-consciousness when you're marketing online, having an accountability partner to keep you on track, and determining a direction for your business.



In this episode, we cover:

- Bringing your presence and personality into an online space to attract a wider customer base.

- The power of a good blow-out. What doing little things to boost your self-confidence will bring to your business.

- Making sure you pick a time that is convenient for you to engage in marketing activities (particularly when it comes to Facebook Live). Consistency is key! Make sure you stick to a schedule.

- Subscription boxes as a way to create exclusivity and a VIP experience for your product-based customers.

- Identifying what you're doing that is the most profitable and the least time-consuming to start becoming a specialist.

Thanks for listening! I'd love to continue this conversation over on the Facebook Page or on Instagram . Talk to you soon! • Content Planner for Creatives Creatives On Fire™️ Content Planner
• FUEL Group Creatives on Fire™ FUEL

https://creativesonfirepodcast.com/episode15

SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps

the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review!

Whenever you're ready:
#1 Grab Your Copy of Creatives on Fire™: 71 Secrets to Making Money Online
Each chapter in this book is crafted to guide you through different stages of building and growing an online business, from the foundational steps of getting started to more advanced strategies for scaling and monetizing. 

GET THE BOOK 👇👇 https://creativesonfirepodcast.com/book

#2 Join us over in Creatives on Fire HQ:
Your digital office for everything content creation: strategy, what’s working now, feedback, and community. Inside this one-of-a-kind community you’ll find:
The Revenue Desk — Weekly Strategy
The Workroom — Weekly Monday Live Meeting
Office Hours — Q&A Hot Seat with Community members
The Break Room — Wins, Mindset, Casual chat

JOIN HERE 👇👇 https://creativesonfirepodcast.com/hq

#3 Book a Call:
Grab a spot on the calendar for us to take a deep dive into your creative business to find the missed opportunities, the areas for potential growth as well as put together a real strategy for you to work smarter not harder. Pick my brain and find out how I do things that are working for my business. Ask me anything.

BOOK A CALL 👇👇 https://creativesonfirepodcast.com/one
https://creativesonfirepodcast.com/episode15

1 1

YouTube Video VVUwWlREWTFMdTNjcmpzc21xT2FKRm9RLl9TRGp5X3docXF3

15. Finding Confidence in Unexpected Places with Sarah Williams

Melanie Ferguson | Creatives On Fire® January 27, 2026 2:31 am

Have you been wondering if you should start a podcast? Good news! I want to introduce you to someone who is near and dear to me and my business. And today's she's talking all about podcasts!

Jennifer Allwood is a business coach and author who teaches women how to build a business online, and today on the show, she's sharing her secrets about how to create a successful podcast and why it can do wonders for your business.

Thanks for listening! I'd love to continue this conversation over on the Facebook Page or on Instagram . Talk to you soon! • Content Planner for Creatives Creatives On Fire™️ Content Planner 
• FUEL Group Creatives on Fire™ FUEL 

https://creativesonfirepodcast.com/episode7 

SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps 

the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review!

Whenever you're ready:
#1 Grab Your Copy of Creatives on Fire™: 71 Secrets to Making Money Online
Each chapter in this book is crafted to guide you through different stages of building and growing an online business, from the foundational steps of getting started to more advanced strategies for scaling and monetizing. 

GET THE BOOK 👇👇 https://creativesonfirepodcast.com/book

#2 Join us over in Creatives on Fire HQ:
Your digital office for everything content creation: strategy, what’s working now, feedback, and community. Inside this one-of-a-kind community you’ll find:
The Revenue Desk — Weekly Strategy
The Workroom — Weekly Monday Live Meeting 
Office Hours — Q&A Hot Seat with Community members 
The Break Room — Wins, Mindset, Casual chat 

JOIN HERE 👇👇 https://creativesonfirepodcast.com/hq

#3 Book a Call:
Grab a spot on the calendar for us to take a deep dive into your creative business to find the missed opportunities, the areas for potential growth as well as put together a real strategy for you to work smarter not harder. Pick my brain and find out how I do things that are working for my business. Ask me anything.

BOOK A CALL 👇👇 https://creativesonfirepodcast.com/one
https://creativesonfirepodcast.com/episode7

Have you been wondering if you should start a podcast? Good news! I want to introduce you to someone who is near and dear to me and my business. And today's she's talking all about podcasts!

Jennifer Allwood is a business coach and author who teaches women how to build a business online, and today on the show, she's sharing her secrets about how to create a successful podcast and why it can do wonders for your business.

Thanks for listening! I'd love to continue this conversation over on the Facebook Page or on Instagram . Talk to you soon! • Content Planner for Creatives Creatives On Fire™️ Content Planner
• FUEL Group Creatives on Fire™ FUEL

https://creativesonfirepodcast.com/episode7

SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps

the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review!

Whenever you're ready:
#1 Grab Your Copy of Creatives on Fire™: 71 Secrets to Making Money Online
Each chapter in this book is crafted to guide you through different stages of building and growing an online business, from the foundational steps of getting started to more advanced strategies for scaling and monetizing. 

GET THE BOOK 👇👇 https://creativesonfirepodcast.com/book

#2 Join us over in Creatives on Fire HQ:
Your digital office for everything content creation: strategy, what’s working now, feedback, and community. Inside this one-of-a-kind community you’ll find:
The Revenue Desk — Weekly Strategy
The Workroom — Weekly Monday Live Meeting
Office Hours — Q&A Hot Seat with Community members
The Break Room — Wins, Mindset, Casual chat

JOIN HERE 👇👇 https://creativesonfirepodcast.com/hq

#3 Book a Call:
Grab a spot on the calendar for us to take a deep dive into your creative business to find the missed opportunities, the areas for potential growth as well as put together a real strategy for you to work smarter not harder. Pick my brain and find out how I do things that are working for my business. Ask me anything.

BOOK A CALL 👇👇 https://creativesonfirepodcast.com/one
https://creativesonfirepodcast.com/episode7

0 1

YouTube Video VVUwWlREWTFMdTNjcmpzc21xT2FKRm9RLndJemd6TGN4NjNF

7. Leveraging a Podcast to Scale your Audience with Jennifer Allwood

Melanie Ferguson | Creatives On Fire® January 27, 2026 2:31 am

Videos on social media are bigger now than they've ever been. Everyone wants to know how to increase their views and how to capture an following. Enter my guest, Virginia Kerr, a very successful video marketing coach. With over a million viewers across multiple platforms, Virginia talks to us today about building trust and authority with your audience and being intentional with your content. She also gives some great tips on converting followers into customers and standing out from the crowd. 

Virginia Kerr is the host of the podcast This is Virginia Kerr and runs the video coaching service This is Video School. Having spent her career on television and network marketing, she came to a point where she realized that even though she was successful, she wasn't happy. Leaving that life behind, Virginia started on a path of sharing life lessons and self-discovery that led her to coaching others. She now spends her time helping aspiring video creators find their own individuality and self-love and translating that into social media success.

Thanks for listening! I'd love to continue this conversation over on the Facebook Page or on Instagram . Talk to you soon! • Content Planner for Creatives Creatives On Fire™️ Content Planner 
• FUEL Group Creatives on Fire™ FUEL 

https://creativesonfirepodcast.com/episode31 

SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps 

the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review!

Whenever you're ready:
#1 Grab Your Copy of Creatives on Fire™: 71 Secrets to Making Money Online
Each chapter in this book is crafted to guide you through different stages of building and growing an online business, from the foundational steps of getting started to more advanced strategies for scaling and monetizing. 

GET THE BOOK 👇👇 https://creativesonfirepodcast.com/book

#2 Join us over in Creatives on Fire HQ:
Your digital office for everything content creation: strategy, what’s working now, feedback, and community. Inside this one-of-a-kind community you’ll find:
The Revenue Desk — Weekly Strategy
The Workroom — Weekly Monday Live Meeting 
Office Hours — Q&A Hot Seat with Community members 
The Break Room — Wins, Mindset, Casual chat 

JOIN HERE 👇👇 https://creativesonfirepodcast.com/hq

#3 Book a Call:
Grab a spot on the calendar for us to take a deep dive into your creative business to find the missed opportunities, the areas for potential growth as well as put together a real strategy for you to work smarter not harder. Pick my brain and find out how I do things that are working for my business. Ask me anything.

BOOK A CALL 👇👇 https://creativesonfirepodcast.com/one
https://creativesonfirepodcast.com/episode31

Videos on social media are bigger now than they've ever been. Everyone wants to know how to increase their views and how to capture an following. Enter my guest, Virginia Kerr, a very successful video marketing coach. With over a million viewers across multiple platforms, Virginia talks to us today about building trust and authority with your audience and being intentional with your content. She also gives some great tips on converting followers into customers and standing out from the crowd.

Virginia Kerr is the host of the podcast This is Virginia Kerr and runs the video coaching service This is Video School. Having spent her career on television and network marketing, she came to a point where she realized that even though she was successful, she wasn't happy. Leaving that life behind, Virginia started on a path of sharing life lessons and self-discovery that led her to coaching others. She now spends her time helping aspiring video creators find their own individuality and self-love and translating that into social media success.

Thanks for listening! I'd love to continue this conversation over on the Facebook Page or on Instagram . Talk to you soon! • Content Planner for Creatives Creatives On Fire™️ Content Planner
• FUEL Group Creatives on Fire™ FUEL

https://creativesonfirepodcast.com/episode31

SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps

the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review!

Whenever you're ready:
#1 Grab Your Copy of Creatives on Fire™: 71 Secrets to Making Money Online
Each chapter in this book is crafted to guide you through different stages of building and growing an online business, from the foundational steps of getting started to more advanced strategies for scaling and monetizing. 

GET THE BOOK 👇👇 https://creativesonfirepodcast.com/book

#2 Join us over in Creatives on Fire HQ:
Your digital office for everything content creation: strategy, what’s working now, feedback, and community. Inside this one-of-a-kind community you’ll find:
The Revenue Desk — Weekly Strategy
The Workroom — Weekly Monday Live Meeting
Office Hours — Q&A Hot Seat with Community members
The Break Room — Wins, Mindset, Casual chat

JOIN HERE 👇👇 https://creativesonfirepodcast.com/hq

#3 Book a Call:
Grab a spot on the calendar for us to take a deep dive into your creative business to find the missed opportunities, the areas for potential growth as well as put together a real strategy for you to work smarter not harder. Pick my brain and find out how I do things that are working for my business. Ask me anything.

BOOK A CALL 👇👇 https://creativesonfirepodcast.com/one
https://creativesonfirepodcast.com/episode31

0 1

YouTube Video VVUwWlREWTFMdTNjcmpzc21xT2FKRm9RLnZXeUxoUmd2LTc0

31. This is Video School with Virginia Kerr

Melanie Ferguson | Creatives On Fire® January 27, 2026 2:31 am

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