55 | Email Marketing for Beginners with Melanie Ferguson

Okay, my friends, today’s episode is all about email marketing, and I need to start by saying, “Don’t overthink this!”. Email is an incredible way to make money online. It’s simple, predictable, consistent, and, unlike some other social media platforms, I think it’s going to be around for a looong time.

Using email marketing for my own blog gives me over a thousand clicks a DAY on my site. That’s huge! If you haven’t jumped into email marketing yet, stop overthinking and just do it! I’m here today to share some of my best tips and tricks for writing good emails, hooking your readers, and making the most of email.

In this episode, we cover:

– Why you should definitely be using email marketing

– Choosing an email marketing platform

– Getting your reader to open your email every single time

– Writing good subject lines

– Creating mindful opt-ins

Links and resources mentioned during this episode:

5 Best Email Marketing Solutions for a Creative Business in 2022
7 Email Templates to Welcome New Subscribers: Ideas and Examples
Email Open Rates: When is the Best Time to Send Emails?
Sign up for a Convert Kit account (affiliate link)
Sign up for a FloDesk account (affiliate link)
Connect with Melanie on Facebook and Instagram
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