62 | How to Become Facebook Famous with Melanie Ferguson

Today we’re going to be talking about how to become Facebook famous using the power of LIVE video on social media. I grew my Facebook following to almost 200,000 people just by utilizing live videos and being consistent with them. How exactly did I do this? With my “Facebook Famous Formula”! This formula consists of the 5 “Cs” (capture, connect, content, call to action, and consistency) I consider when planning and recording live videos. In this episode, I touch on each one of these categories and share why each one is important as well as some of the tips I’ve learned to really use live videos to their full potential.

In this episode, we cover:

Capturing the attention of your live audience and stopping the scroll
Connecting with your audience using head, humor, heart, and happiness!
Planning videos that are long enough to please the Facebook algorithms
When to use vertical vs. horizontal video orientations
Ways to boost engagement on your videos
Tips for retaining viewers as long as possible
Using Calls to Action to really grow your following and platform
How often you should be going live
Going beyond the live video – what you should be doing afterward to build engagement and gain new followers

Links and resources mentioned during this episode:

Meet Edgar | The Social Media Scheduling Tool That Manages Itself
Download Facebook Video
Connect with Melanie on Facebook, Instagram, and Pinterest
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