207 | Facebook Facelift: Optimizing Your Page for Engagement

This week on the podcast, we’re having a kind of part two of our Facebook strategy series—and trust me, you’re going to want to take a good look at your page. Because if your Facebook isn’t converting or growing your audience like it used to, these four smart tweaks just might be the facelift it needs.

4 Smart Fixes to Boost Engagement

These aren’t complicated or tech-heavy changes. They’re simple, intentional updates you can make today to boost engagement, grow your audience, and build trust—without burning out.

1. Fix Your Facebook Page Name (Yes, Really)

Did you know your Facebook page actually has two names? One is the public-facing title (think: “Melanie Ferguson DIY Home Decorating”), and the other is your @handle (mine’s @southerncrushathome).

Here’s why this matters:

• Your title should be keyword-rich so that when someone types “DIY home decor” in the Facebook search bar, your page comes up.
• Your handle should ideally match across platforms (Facebook, Instagram, YouTube) to keep your brand cohesive and easier to find.

This one small change could make a big impact—just remember, Facebook only lets you change your page name every 60 days, so choose wisely.

2. Update That Profile Picture

It might feel easier to use a logo or an avatar (guilty!), but if you are the brand, then your face should be front and center.

A clear, smiling photo of YOU builds:

• Trust
• Connection
• Confidence in your brand

In today’s AI-heavy world, showing up as your real, beautiful self is one of the best things you can do to stand out and build credibility.

3. Use Your Cover Photo Like a Lead Magnet

Did you know your Facebook cover image can include a clickable description? Most people don’t take advantage of this—but you should.

Here’s how to optimize it:

• Add a link in the cover image description to your freebie, email list, or product
• Include a short message for first-time visitors
• Make it super clear how they can stay connected with you

This hidden gem is a great way to capture warm traffic right from the top of your page.

4. Post More Than You Think You Should

I get it—we don’t want to sound repetitive. But most of your audience isn’t seeing your content the first time around (or even the third time).

Here’s what works:

• Post the same message in multiple formats: feed, stories, live video, reels
• Reuse evergreen posts every 90 days—no one’s keeping track but you
• Mix your media: still images, short text posts, videos, polls, and more

And if you’re not sure what to post or how to plan ahead, I’ve got you covered…

Want Help Planning All of This?

🎉 Facebook Fuel is officially here! 🎉

It’s a brand-new private Facebook group + weekly support system designed to give you:

• Plug-and-play post templates
• Weekly engagement tips and training
• Real-time support for questions and strategy
• A full content library of viral post ideas (ready to go!)

Whether you’re looking to grow your audience, your email list, or your income, Facebook Fuel will help you get there faster—with less guesswork and more joy.

👉 Join now at CreativesOnFirePodcast.com/Facebook

So let’s recap your quick Facebook facelift checklist:

• Update your page name and handle
• Show your face in your profile photo
• Add a link to your cover photo description
• Post often—and post smart

I hope you’ll take 10 minutes today to make these updates. They could be a total game changer.

And if this episode helped you, I’d love it if you’d leave a quick review for the podcast—it means the world to me and helps more creatives find the show.

Until next time,
Stay creative. for growth.

Ready to Level Up?

Facebook Fuel starts Monday, August 4th—don’t wait!

👉 Join Facebook Fuel Here

Let’s fix your featured posts, refresh your intro, and get your content plan in place before the busiest season hits.

If This Episode Helped You…

Please leave a review!
Yes—you can leave more than one ❤️ I read and appreciate every single one.

Until next time,
Stay creative. You’ve got this.

Links Mentioned in the Episode:

• Facebook FUEL Coaching
• Order the Book & Get Bonuses
• FUEL Mastermind is HERE
• Free Guide: Start Your Blog Today
• You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to “Ratings & Reviews” section, tap the stars, then scroll down to “Write a Review”)
• 2025 Content Planner for Content Creators

SUBSCRIBE AND REVIEW

I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to “Ratings & Reviews” section, tap the stars, then scroll down to “Write a Review”)

Whenever you’re ready:

#3 Book a Call:

Grab a spot on the calendar for us to take a deep dive into your creative business to find the missed opportunities, the areas for potential growth as well as put together a real strategy for you to work smarter not harder. Pick my brain and find out how I do things that are working for my business. Ask me anything.