208 | 5 Reasons Facebook Isn’t Sending Traffic to Your Blog (And How to Fix It)

If you’ve been showing up on Facebook but your blog traffic isn’t budging, you’re not alone. This week on the Creatives on Fire podcast, I’m sharing the top five reasons Facebook may not be sending your blog the love it deserves—and what you can do about it right now.

Let’s stop posting and praying—and start showing up with purpose.

1. You’re Not Posting with a Plan

You can’t wing it anymore, friend. Gone are the days of tossing up a random post and hoping it sticks.

Here’s what works:

• Theme your week: Stick to one core topic (your zinnia garden, sourdough recipes, Halloween decor—you name it).
• Post at peak times: Morning, midday, and evening are good starting points.
• Use a mix of content: Images, text, video, polls—variety keeps people (and the algorithm) engaged.
• Be consistent: 3 posts/day for pages under 50k followers; 5+ for bigger pages.

💡 Need help staying consistent? Facebook Fuel has you covered with plug-and-play templates every single week.

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2. You’re Stuck in a Content Rut

If you’re only posting one type of content (especially just static images or links), you’re likely being overlooked.

Add variety and movement:

• Try face-to-camera videos (growth explodes with this!)
• Use a montage of blog images set to music
• Share behind-the-scenes clips or take followers with you (even if it’s just to your kitchen)

Video content doesn’t need to be fancy—it just needs to be real. And remember: what’s in it for them?

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3. You’re Not Repurposing Your Blog Content

Stop working so hard to create content… and then only using it once.

Do this instead:

• Share your blog post in multiple ways the same week: video, image, text post, quote, story
• Reshare it again in 90 days (especially if it’s evergreen)
• Pull pieces from the post and stretch them across your feed and stories

You’re probably sitting on gold you haven’t even dusted off yet.

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4. You’re Linking the Wrong Way

Facebook doesn’t love outbound links, and it definitely doesn’t want you dropping them in your caption.

Try this instead:

• Use the first comment for your link
• Or ask people to comment a keyword (like “link” or “blog”) so you can reply with the link manually or via automation
• On video? Say the keyword out loud and tell them where to go

Small changes in how you share your blog links can lead to big jumps in visibility.

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5. You’re Not Collecting Emails Consistently

If you’re not asking for emails every single week, you’re leaving money and traffic on the table.

How to fix it:

• Keep a featured post pinned with a freebie or email CTA
• Post a weekly opt-in reminder using a keyword (mine is “NEW”)
• Always link to a simple landing page or link-in-bio page with your email opt-in front and center

Let your content work overtime by getting people on your list where you own the connection.

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Final Thoughts

Here’s the deal. Facebook still works. It just takes more intention than it used to.

• Stop posting and praying—post with a plan
• Repurpose everything—make your content work harder
• Prioritize video, variety, and value
• Ask yourself weekly: what would make this more shareable?

And if you’re tired of trying to figure it all out alone, come join me inside Facebook Fuel—your once-a-week creative boost to grow your audience and your income using what’s working now.

👉 Join now at CreativesOnFirePodcast.com/Facebook

If This Episode Helped You…

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Until next time,
Stay creative. You’ve got this.

Links Mentioned in the Episode:

• Facebook FUEL
• Order the Book & Get Bonuses
• FUEL Mastermind is HERE
• Free Guide: Start Your Blog Today
• You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to “Ratings & Reviews” section, tap the stars, then scroll down to “Write a Review”)
• 2025 Content Planner for Content Creators

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