96 | Social Media Update June 2023

In this week’s episode, Melanie Ferguson takes a deep dive into the ever-evolving world of social media. With a focus on keeping things simple and informative, Melanie provides her insights on various platforms she uses. Welcome to the latest episode of Creatives on Fire!

Listen in as she shares with us all about:

Instagram and Facebook have changed the look of stories, displaying three larger bubbles instead of multiple smaller ones.
It is important to be present and active on Stories, as they are a significant feature on these platforms.
Starting the first story with a slide of yourself or your brand helps create a connection with viewers.
Reels on Instagram and Facebook can now be scheduled ahead of time, making it easier to maintain consistency in posting.
Reels and Stories are currently prioritized on social media platforms, so it’s advisable to focus on these formats for better reach and engagement.
TikTok now allows users to refresh their feed to see new content, providing more control over the content they consume.
YouTube has lowered its requirements for monetization, with only 500 subscribers, three publicly facing uploads in the last 90 days, and 3,000 watch hours necessary to qualify.
YouTube offers various formats, including regular videos, vertical videos (shorts), and community posts, to engage with and grow an audience.
Sharing content across platforms and promoting YouTube through other platforms can help attract subscribers.
It’s an opportune time to start or expand on YouTube, as the requirements for monetization have become more attainable.

Links and resources mentioned during this episode:

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