216 | How Rob Wagner Turned Blogging Into Amazon Influencer Success
If you’ve ever wondered whether you could actually make money with the Amazon Influencer Program, you’re going to love this conversation with Rob Wagner, also known as Fizz.
Rob started out blogging in the health and fitness space but quickly realized the potential of pivoting into Amazon’s video-based influencer program. In this episode, he shares how the helpful content update actually pushed him to lean harder into Amazon—and it paid off.
From Certified Trainer to Amazon Content Creator
Rob walks us through how he got started with a blog, using his certifications in personal training and nutrition coaching to create content that genuinely helped people. His blog grew fast, and affiliate income followed.
But when Google’s helpful content update tanked his traffic, Rob shifted focus. Already in the Amazon Influencer Program, he took it as a sign to double down—and that’s when things really took off.
Why On-Site Amazon Videos Work So Well
Rob explains how the on-site video strategy works: you create a video for a product, upload it to your Amazon dashboard, and—if Amazon chooses to feature it—it shows up right on the product page.
No need to drive traffic yourself. If your video gets watched and helps convert a sale, you earn commission. It’s a hands-off approach that’s scalable and ideal for creators looking for passive-style income.
“I create content, upload it, and move on. Amazon takes care of the traffic.” — Rob Wagner
Finding the Right Products: What to Look For
According to Rob, the key to earning consistently is two-fold:
- Choose products with proven sales (Amazon even tells you how many have sold).
- Look for listings with few or no influencer videos to reduce competition.
Bonus tip: there are tools (like Rob’s own Oink extension) that can help you filter and find ideal product opportunities faster and more strategically.
Creator Connections: A Game-Changer for Commission Rates
We also talk about Creator Connections—Amazon’s internal campaign platform where brands offer higher commission rates to influencers willing to create content.
Rob breaks down how this works, why it’s worth your time, and how to request free product samples directly from brands to support your content creation.
He also shares a crucial mindset shift: those who treat this like a business and work with intention (instead of just creating random content) are the ones who see the biggest returns.
Final Advice: Commit to a Strategy
Whether you’re new to the Influencer program or you’ve been dabbling and not seeing results, Rob’s advice is simple and clear:
- Commit to a strategy.
- Solve your product pipeline.
- Be consistent.
There’s still money on the table for creators who show up with intention and learn how the program works.
Links Mentioned in the Episode:
- Check out Rob’s Oink extension → Oink Extension (Get 10% Off with Code: MELANIE)
- Follow Rob on YouTube → Oink for Influencers
- Other Helpful Amazon Episodes: Kathleen Kobel, Liz Saunders
- Facebook FUEL
- Order the Book & Get Bonuses
- FUEL Mastermind is HERE
- Free Guide: Start Your Blog Today
- You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to “Ratings & Reviews” section, tap the stars, then scroll down to “Write a Review”)
- 2025 Content Planner for Content Creators
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