129 | Follow Your Dream with Charlie Bingham of Pillow Panels
Listen on: Apple Podcasts, Spotify, and Google Podcasts
From Dorm Room Idea to Decor Empire: The Inspiring Journey of Pillow Panels
In this week’s episode, I had the pleasure of speaking with Charlie Bingham, the innovative mind behind Pillow Panels, a company transforming the way we think about home decor. A mother of three from Idaho, Charlie has skillfully balanced family life with her entrepreneurial spirit, turning a college dorm room idea into a thriving business.
Follow Your Dream
Charlie’s journey began with a desire to make her dorm room feel more like home without sacrificing precious space. This led to the creation of Pillow Panels, a unique concept featuring interchangeable decorative panels that store easily in a pillow’s back zipper pocket. This ingenious solution allows for over 30 different looks with just one pillow, catering to every season and holiday.
Steps to Success
For anyone dreaming of launching a product, Charlie’s advice is invaluable. Starting small, she tested her idea at local craft shows and used her personal Instagram account to gauge interest. This grassroots approach, combined with real customer feedback, laid the foundation for Pillow Panels’ success.
Building a Brand
Charlie’s transition from crafting pillows to managing a growing team with twelve dedicated team members and over 200 stores carrying her products, Pillow Panels has seen remarkable growth. This success is largely attributed to the power of social media and the strong relationships built with affiliates, showcasing the importance of community in business.
Advice for Aspiring Entrepreneurs
Reflecting on her journey, Charlie wishes she had sought out mentorship and community sooner. She highlights the importance of connecting with others in the industry through retreats and collaborative opportunities.
Her advice to her past self and to others just starting out is clear: don’t go it alone. The support and insights from a community can accelerate growth and inspire innovation.
Story of Inspiration
Charlie Bingham’s story is more than just a business success; it’s a testament to the power of a simple dream, the strength of community, and the impact of persistence. Her journey from a college student missing home to the head of a beloved decor brand is truly inspiring.
Charlie’s story reminds us all that with a bit of creativity and a lot of hard work, dreams can indeed become reality.
Links and resources mentioned during this episode:
- Charlie’s Site is https://pillowpanels.com/?ref=r4tvgxonji9m
- Charlie’s Instagram https://www.instagram.com/pillowpanels
- 2024 Content Planner Creatives On Fire™️ Content Planner
- FUEL Mastermind Creatives on Fire™ FUEL
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