How Much Should I Charge for a Post as a Content Creator?
Today, let’s dive into the world of influencer marketing and unravel the mystery of how much content creators should be paid per post. While many variables are considered, we will take a look at the most common factors used to determine how much content creators should charge per post.
The global recognition of influencer marketing has been on the rise for several years now; however, the compensation has been varied. 71% of big businesses agree that influencer marketing enhances customer quality and traffic more effectively than other means of marketing.
In order to correctly determine whether or not a channel is the best fit for a brand, they will evaluate factors like target audience, influencer category, media quality (imagery and video), engagement levels, their own budgets, and of course, their anticipated ROI (return on investment).
Influencer Categories
Understanding the connection between the influencer’s following size and payment is pivotal. Typically, influencers are classified based on their audience size:
Influencer Tiers Chart
| Influencer Type | Followers |
|---|---|
| Celebrities | 1m+ followers |
| Macro-influencers | 250k–1m followers |
| Mid-influencers | 75k-250k followers |
| Micro-influencers | 10k-75k followers |
| Nano-influencers | Less than 10k followers |
Remember, a larger audience doesn’t equate to enhanced results consistently. In fact, micro-influencers tend to have superior engagement rates despite a smaller follower count. It’s imperative to keep this in mind while evaluating value based on followers.
Content Values Based on Platforms Globally
Influencers have variable charges depending on several factors including their niche, engagement rate, and location, among others. Here’s a brief glimpse at the average global costs of influencer marketing:
Influencer Earnings per Platform Chart
| Platform | Earnings Per Post/Video | Unit |
|---|---|---|
| $10 | per post per 1,000 followers | |
| TikTok | $5–$2,500 | per post |
| YouTube | $20 | per video per 1,000 subscribers |
| $25 | per post per 1,000 followers | |
| Snapchat | $10 | per post per 1,000 followers |
| $2 | per post per 1,000 followers | |
| Blog | $60 | per post per 1,000 unique visitors |
Influencer Charges in the US
In the US, influencer marketing is projected to hit around $4.14 billion in 2022. Below, we have outlined the average influencer earnings per post in the US, categorized by the type of influencer and the social media platform they use:
Comprehensive Influencer Earnings Chart
| Platform | Influencer Tier | Earnings Per Post/Video |
|---|---|---|
| Instagram Posts | Nano-influencer | $25–$200 |
| Micro-influencer | $200–$1,000 | |
| Mid-influencer | $1,000–$3,000 | |
| Macro-influencer | $3,000–$15,000 | |
| Celebrity | $20,000+ | |
| TikTok Videos | Nano | $50–$300 |
| Micro | $300–$1,250 | |
| Mid | $1,250–$3,500 | |
| Macro | $3,500–$12,000 | |
| Celebrity | $12,000+ | |
| YouTube Videos | Nano | $100–$500 |
| Micro | $500–$3,000 | |
| Mid | $2,000–$5,000 | |
| Macro | $3,000–$20,000 | |
| Celebrity | $20,000+ | |
| Facebook Posts | Nano | $25–$100 |
| Micro | $100–$800 | |
| Mid | $800–$2,500 | |
| Macro | $2,500–$10,000 | |
| Celebrity | $10,000+ | |
| Twitter Tweets | Nano | $10–$50 |
| Micro | $50–$350 | |
| Mid | $350–$1,000 | |
| Macro | $1,000–$4,000 | |
| Celebrity | $4,000+ |
Alright, let’s dive a bit into the platforms. Instagram is pretty much the go-to for a lot of us, being the most commonly used platform for social media influencers. It’s where the crowd is!
TikTok
Then there’s TikTok, a hub of high engagement, offering pricing that’s super reasonable, especially when you compare it to the cost of creating content on YouTube.
YouTube
Speaking of YouTube, it’s a bit pricier and more varied in its cost structures, mainly because making videos is a whole different ball game compared to whipping up posts or images—it takes time and bucks! On YouTube, you get options like integrated and dedicated videos. The former means your product gets a cool feature in a part of the video, and the latter is all about showcasing your brand throughout the entire video.
Don’t count Facebook out! It’s a bit more budget-friendly in the influencer marketing world and it’s still a solid place to connect with followers.
Snapchat
And Snapchat? Well, those influencers typically set their prices based on the number of views they get, usually depending on their follower count.
Twitter might not be the giant in terms of impressions when compared to other platforms, but it could be just the spot to “add” perceived value for a brand.
Blog
Blog posts are the highest paying type of post and for good reason. A good blog post with decent traffic can feed the brand for years to come. Social media posts come and go, but the blog post is there to stay!
Remember, each platform has its own groove, and finding the one that matches your creative vibe is key to creating authentic content and connecting with brands that resonate with your style! Keep the creativity flowing!
When it comes to figuring out what to charge for a post, it’s all about considering where you’re posting, who’s watching, and how engaged your audience is. Use the charts above as a starting point to get a feel for what you might earn per post on different platforms like Instagram, TikTok, YouTube, Facebook, and the rest. Each place has its own vibe and value, so knowing your worth on each is key to setting your prices.
Remember, it’s good to be flexible, especially when you’re dealing with brands that have tight budgets. Aligning with the right brand will likely bring about partnerships that are a win-win for everyone involved.
It’s all about blending your unique, authentic voice with the brands that match your flow, ensuring your content stays fresh, real, and true to you, while also getting paid the value you deserve. So go out there, create your magic, and don’t be shy to charge what you’re worth! Keep it real and keep it creative!
credits:
- https://www.andrewmacarthy.com/andrew-macarthy-social-media/instagram-influencer-pricing
- https://digiday.com/marketing/what-influencer-marketing-costs/
- https://www.statista.com/statistics/1092706/cost-per-influencer-post-usa-platform/
- https://buffer.com/resources/influencer-marketing-cost/