|

23 | How to Grow a Brick and Mortar Storefront Online using Memberships with Tracy Pounds

My friend, Tracy Pounds, has not one but FOUR paid memberships! how did she get there? Well, when the pandemic hit, Tracy made a massive pivot to the online space from her brick and mortar store and she succeeded! She used her knowledge of the types of customers she catered to in person and turned it into a membership empire! With some creative Live marketing and clever use of kits, Tracy has been able to grow four unique spaces where her clients can express their creativity and find a way to enjoy a sense of community, even when they can’t get together in person. 

Tracy Pounds, or Miss Tracy Creates as she’s professionally known, is the owner of the Little Blue House store and studio. Tracy used to teach art classes and do  demonstrations in person out of her brick and mortar storefront, but then made the jump to the online world. Tracy started out her membership journey with the Page Builder’s Clubhouse for scrap bookers and memory keepers. She has also created the Faith Journaling Experience for her bible journaling clients and the Napkin Club and Fabric Fan Club as well. These last two clubs also include kits that customers’ have shipped to their homes on a monthly basis. With the launch of these additional revenue streams, Tracy has been able to keep The Little Blue House open, even through the hardships of the Covid 19 pandemic.

In this episode, we cover:

– Dealing with overwhelm when you’re trying to grow your business
 
– What you can do to create interest in your services and gain a following

– How paid memberships can alleviate financial stress for a physical business

– The benefits of online teaching and demonstrations vs. in person
 
– Using social media to expand your client base

– How being creative can help the mind, body, and soul

LINKS AND RESOURCES MENTIONED DURING THIS EPISODE:

SUBSCRIBE AND REVIEW

I am honored to share a new Creative on Fire each week on the podcast to bring you inspiration, behind the scenes secrets and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review.

By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review!

Whenever you’re ready:

#1 Grab Your Copy of Creatives on Fire™: 71 Secrets to Making Money Online

Each chapter in this book is crafted to guide you through different stages of building and growing an online business, from the foundational steps of getting started to more advanced strategies for scaling and monetizing. 

#2 Join us over in FUEL:

Level up your business with strategy, community, and fresh ideas. How does more balance, financial stability, and time freedom sound? Fuel for your content creation business is waiting for you… Are you ready?

#3 Book a Call:

Grab a spot on the calendar for us to take a deep dive into your creative business to find the missed opportunities, the areas for potential growth as well as put together a real strategy for you to work smarter not harder. Pick my brain and find out how I do things that are working for my business. Ask me anything.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *