July 2024 Focus More on Your Customer than Your Competition
In the constant scroll of social media, it’s easy to become fixated on what your competitors are doing. However, the real key to long-term success lies in focusing on your customers. By understanding and addressing their needs, preferences, and pain points, you can create content and products that truly resonate with them.
When you prioritize your customers, you are better positioned to provide value that meets their specific needs, rather than merely imitating what others are doing. This can lead to more meaningful engagements, higher satisfaction, and ultimately, a stronger, more sustainable business.
Remember, your competitors might inspire you, but it’s your customers who will determine your success. By putting them at the center of your strategy, you create a unique value proposition that sets you apart in the market.
I’m so excited that you are choosing to join me in this new journey of content creation with purpose. Each month, you will find a dedication post on the blog that correlates with your Content Planner for Creatives. If you don’t already have yours, you can order it below from Amazon and have it in just a couple of short days.
Mindset Tip
Listen as we hear how to prioritize customers over competition!
Podcast Episodes
Be sure to listen in to the following episodes to work on creating content. I hope you find them encouraging my friend!
Content Planning
General Content Topics
Use this monthly guide below as a starting point to think of content ideas for your social media posts, promotions, and blog posts.
Choose only the topics and ideas that are a good fit for your brand or your audience. Check for keywords on Pinterest and hashtags on Instagram to get the most from your topics.
Encouragement Emails
If you haven’t already, take some time and write out Encouragement Emails to yourself. One for each quarter left in the year should be scheduled to arrive in your inbox for April 29, July 29, and October 28.
Gmail can schedule the sending of your emails as can most platforms.
Acknowledge how far you’ve come in your business, and the progress you’ve made, mention milestones you want to reach, compliment your attributes, remind yourself why you are doing what you’re doing, and give yourself encouragement for the weeks ahead.
Use a kind tone in your email as if you are talking to a child. Be gentle, sweet, and tender with your words to yourself.
Whenever you’re ready:
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