149 | Evergreen Gold: Create Content that Fuels Your Blog All Year Long

Hey there, fellow bloggers! Today, I want to dive into a topic I call “Evergreen Gold,” where we explore how evergreen content can fuel your blog’s success year-round.

Listen in to hear all about:

When I first started blogging, I didn’t fully grasp the difference between evergreen and seasonal content. Let me break it down for you:

Understanding Evergreen vs. Seasonal Content

• Seasonal Content: This type of content is tied to specific holidays, events, or seasons. It’s highly targeted and time-sensitive, focusing on current trends and keywords.
• Evergreen Content: Unlike seasonal posts, evergreen content remains relevant long after it’s published. It’s more timeless, addressing common problems or offering “how-to” guides that readers consistently seek.

The Power of Tweaking Content for Seasons
My friend Carly Campbell decided to leverage the potential of her evergreen content by creating seasonal variations. She took her successful evergreen post, modified the title, intro paragraph, and keywords to suit the upcoming season. This simple adjustment led to a new post with a different URL but the same content, earning more money in the same timeframe with a higher RPM.

This approach not only diversified her blog’s offerings but also significantly boosted her income.

Key Takeaways and Strategies

• Repurpose Evergreen Content: Update existing evergreen posts with seasonal twists to capitalize on current trends.
• Transform Seasonal Hits: Extract evergreen elements from high-performing seasonal posts to extend their relevance beyond specific times.

Planning Your Strategy
As we navigate slower months like January, June, and July, consider revisiting your analytics. Identify top-performing posts from past seasons and strategize how to repurpose them for upcoming holidays or trends.

Final Thoughts
The beauty of leveraging evergreen content lies in its ability to provide steady traffic and income, reducing the impact of seasonal fluctuations. Whether you’re tweaking existing posts or planning new content, remember to stay creative and strategic.

I’m excited to hear your thoughts on this strategy! How do you plan to integrate evergreen and seasonal content on your blog? Share your ideas and experiences in the comments below—I’d love to hear from you. Let’s continue growing our blogs with consistency and creativity!

Stay tuned for more tips and insights on maximizing your blog’s potential. Don’t forget to subscribe for updates and join me on this journey to blogging success!

Links Mentioned

• 113 | How to Use Pinterest to Grow Your Online Business with Carly Campbell

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