195 | 13 Smart Ways to Repurpose Your Best Blog Posts
This week’s episode of Creatives on Fire is a rapid-fire breakdown of how to get more eyeballs on your top-performing blog posts without creating new content from scratch. These ideas will help you stretch the life of your posts, build momentum, and ultimately increase your traffic, engagement, and income.
You’ve already done the hard work. Now let’s make that blog post work even harder for you.
Why You Should Be Repurposing Blog Content
If a post is performing well, don’t let it sit idle. Instead of constantly creating something new, build systems around redistributing your best content to give it a longer shelf life. Whether it’s via social, email, video, or products—there are countless ways to extend the value of your top content.
Here are 13 creative ways to do exactly that:
1. Pull a Quote and Share It as Text on Social Media
Find a powerful line or tip from your blog post and share it as plain text on a colorful background. This works great on Facebook, Instagram, and even in stories. Add the blog link in the first comment or the caption to drive traffic.
2. Turn Blog Graphics into a Social Carousel or Reel
Take 5–10 graphics or photos from the blog post and create a quick-scroll carousel or a short video reel. This is perfect for Instagram or Facebook and helps breathe new life into your visuals.
Bonus tip: Use a tool like Post Planner (linked below in the episode) to put your graphics on autopilot.
3. Create Multiple Pinterest Pins
Don’t stop at one pin. Create 5–10 different versions with varied images and headlines. Use different boards—including a board dedicated to that one blog post if it performs exceptionally well.
4. Create a Long-Form Tutorial Video
If the post is a how-to or recipe, turn it into a YouTube video or a longer Facebook/Instagram tutorial. Walk your audience through the steps while linking to the original post for the full details.
5. Share It in Stories as a Talking Point
Pop into your Instagram or Facebook stories and talk about the post. No editing required. Just share what it’s about and why it’s worth their time. Add a link sticker to send people directly to the post.
6. Share It on Syndicated Sites
Find niche-specific platforms like Hometalk, Foodgawker, or CraftGawker (depending on your niche) and submit your content. Always tag relevant brands or creators—they may reshare and expand your reach even further.
7. Turn It into a Digital Product or Ebook
Copy and paste your post into ChatGPT or Canva Docs and ask it to format it as an ebook. Sell it as a low-ticket product or bundle it with similar content in your shop.
8. Make It a Lead Magnet
Use your most popular post as an opt-in offer. For example: “Want to learn how to make a perfect messy bow? Grab the tutorial here!” Collect emails and deliver the blog post as the freebie.
9. Repurpose It for Your Email List
Paste the first paragraph or a juicy snippet into your weekly newsletter with a link to the full post. You can even pull content from old posts this time last year—done is better than perfect!
10. Link It to Other Blog Posts
Add links to this top-performing post at the bottom of other related content. This internal linking helps readers (and Google) stay on your site longer and see your most valuable content.
11. Use It in a Roundup Post
Create a themed roundup that includes the top blog post. If your lemon bundt cake is going viral, write a “Best Lemon Desserts” roundup and include that post (plus two to three more). Internal linking and SEO win-win.
12. Record It as Audio or Podcast Content
Add an audio version of the post to your blog (tools like Play.ht or ConvertKit’s new audio block work well), or reference it on your podcast. You can even read it word-for-word as an episode.
13. Mention It in Your Live Video or Stories (Bonus Tip!)
Talk about the post while you’re live or in your weekly stories. Use keyword triggers and automated tools to send the link when viewers comment. This is great for engagement and email list growth.
Make Repurposing a Habit, Not a One-Off
Choose 3–5 of these ideas to start with and build a routine. Repurposing doesn’t have to be overwhelming—just intentional. Add these steps to your content checklist and watch your reach and results grow.
Got another creative way to repurpose a post? Share your favorite method in the comments.
Links Mentioned in the Episode:
- Spark Coaching + Melanie 24/7
- FUEL Mastermind is HERE
- Free Guide: Start Your Blog Today
- You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to “Ratings & Reviews” section, tap the stars, then scroll down to “Write a Review”)
- 2025 Content Planner for Content Creators
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