31 | This is Video School with Virginia Kerr

Videos on social media are bigger now than they’ve ever been. Everyone wants to know how to increase their views and how to capture a following. Enter my guest, Virginia Kerr, a very successful video marketing coach. With over a million viewers across multiple platforms, Virginia talks to us today about building trust and authority with your audience and being intentional with your content. She also gives some great tips on converting followers into customers and standing out from the crowd.

Virginia Kerr is the host of the podcast This is Virginia Kerr and runs the video coaching service This is Video School. (aff link) Having spent her career in television and network marketing, she came to a point where she realized that even though she was successful, she wasn’t happy. Leaving that life behind, Virginia started on a path of sharing life lessons and self-discovery that led her to coach others. She now spends her time helping aspiring video creators find their own individuality and self-love and translating that into social media success.

In this episode, we cover:

– Building success by achieving small daily goals

– Why having fun and experimentation can achieve great results

– Figuring out the TikTok algorithm

– Becoming a subject matter expert on your platform

– The importance of providing value before trying to make a sale

– How to stop obsessing over your follower counts

– Why “Perfect” is boring

LINKS AND RESOURCES MENTIONED DURING THIS EPISODE:

Visit Virginia’s website, This is Virginia Kerr
Connect with Virginia on Facebook, Instagram and TikTok
Listen to: This is Virginia Kerr Podcast
Connect with Melanie on Facebook and Instagram
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