136 | Part 4: Brand Collab Secrets: Consistent Income from Brand Relationships
Welcome back my friend. As we wrap up our discussion on brand collab secrets let’s find out how to create long-term brand relationships that last. It’s one thing to land a brand deal, but sustaining a strong partnership can turn a single project into a consistent monthly income for your business.
Let’s dive into strategies for making your brand collaborations last.
Step 1: Consistent Communication and Feedback
Open lines of communication are the foundation of any long-term relationship, including those with brands. Regular check-ins by email, sharing progress updates, and being receptive to feedback are all part of it.
Over communicate is my motto. Trust me the brand will appreciate it. This is a great way to help them look good.
Step 2: Delivering Beyond Expectations
To keep a brand coming back, aim to consistently deliver content that exceeds their expectations. Purposely hold back tiny things from the deal so that you can strategically add them into your project as unexpected value.
Whether it’s additional promotion on your channels that weren’t part of the original deal or leveraging your email list make it a win for them and easy for you.
Step 3: Cultivate and Celebrate
Remember it’s not just a transaction. These are real people you are dealing with so make an effort to be human. Ask how their week is going when you follow up with updates. Tell them how excited you are that the content is doing so well. Don’t go overboard by being too personal, but keep it friendly and real.
Never end a campaign or project without know what to expect next. When turning in assets, include a statement on how you’d love to find out what is coming up next. And, “When is your fiscal year begin and end?” And “I’d love to pitch for any last minute campaign openings you need to fill”. “I’m here for you as a resource.”
As we wrap up today’s episode, remember that brand relationships can be highly lucrative for your business. Make them look good and you will create a friend in the business. Keep building, growing, and creating those win-win situations with your brand partners for a consistent income.
Links and resources mentioned during this episode:
- 2024 Content Planner Creatives On Fire™️ Content Planner
- FUEL Mastermind Creatives on Fire™ FUEL
Whenever you’re ready:
#1 Grab Your Copy of Creatives on Fire™: 71 Secrets to Making Money Online
Each chapter in this book is crafted to guide you through different stages of building and growing an online business, from the foundational steps of getting started to more advanced strategies for scaling and monetizing.
#2 Join us over in FUEL:
Level up your business with strategy, community, and fresh ideas. How does more balance, financial stability, and time freedom sound? Fuel for your content creation business is waiting for you… Are you ready?
#3 Book a Call:
Grab a spot on the calendar for us to take a deep dive into your creative business to find the missed opportunities, the areas for potential growth as well as put together a real strategy for you to work smarter not harder. Pick my brain and find out how I do things that are working for my business. Ask me anything.
One Comment