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Friday Fire: Branding 101: The Basics of Building a Strong Brand

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In this exciting “Friday Fire” episode, host Melanie Ferguson interviews Chelly Ontis, a seasoned branding expert with over 22 years of experience. They dive deep into the fundamentals of branding and discuss its importance for businesses just starting out. From adding professionalism to saving time and attracting the right clients, this episode covers it all. So let’s tune in to learn the essentials of building a strong brand.

The Importance of Branding

Branding Adds Professionalism:

  • Branding adds professionalism to your online presence and helps build trust with customers.
  • A well-branded business discourages people from seeking discounts or freebies.
  • An organized and branded website or social media page makes it easier for customers to find what they want to buy.

Defining Your Brand

Understanding Your Brand Identity:

  • Branding goes beyond just a logo or colors; it’s about understanding and connecting with your ideal client.
  • An effective logo should quickly convey what you offer and to whom.
  • Consider hiring a professional designer to ensure your branding foundation is solid.

Creating a Brand Identity:

  • Identify your ideal client and speak directly to them in your marketing efforts.
  • Clearly define your business’s mission and values to create a sense of success and purpose.
  • Determine your key buzzwords and incorporate them into your messaging for better communication.

Logo vs. Watermark

  • A logo should represent your business and its offerings, while a watermark is designed to help people find you.
  • When hiring a designer, make sure they provide both color and monochrome versions of your logo for different uses.

Where to Start with Branding

  • Educate yourself about branding to effectively communicate your vision to a designer.
  • Understand your business, ideal client, and key buzzwords before outsourcing branding work.

Branding as the Foundation

  • Your branding sets the tone for all your marketing efforts and saves you time in the long run.
  • Consistent branding helps customers recognize and trust your brand quickly.

Branding is the cornerstone of a successful business. By understanding your brand identity, target audience, and key messaging, you can create a visually appealing and cohesive brand that attracts your ideal clients. Building a strong foundation through effective branding will streamline your marketing efforts and lead to business growth.

Links and resources mentioned during this episode:


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One Comment

  1. Great, quick cover of branding! I’m working on getting my own business up and going and decided to shift names, colors, etc. It really is about to trying to connect with your target audience and building confidence in your professionalism.

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