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120 | Making Money Through Email Marketing with Lesli Peterson

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Welcome Lesli Peterson, a blogging mastermind from Denver. With 14 years of blogging experience, Lesli shares golden nuggets about making significant income through SEO and email marketing.

The Four Pillars of Email Monetization

Diversifying Income Streams

Lesli’s approach to email marketing is a goldmine for creative entrepreneurs. Here’s how she transforms her email list into a robust revenue generator:

  1. Affiliate Marketing: By integrating affiliate links within her emails, Lesli taps into a lucrative source of passive income.
  2. Paid Newsletter Features: She reserves spots in her newsletters for brands, charging them for featuring their content, thereby creating a direct revenue stream.
  3. Browse Abandonment Strategy: This innovative technique involves sending targeted follow-up emails to readers based on their interaction with her blog, increasing engagement and potential sales.
  4. Brand Partnerships and Sponsorships: Lesli collaborates with brands for exclusive newsletter content, adding another dimension to her monetization strategy.

Adapting to the Blogging Evolution

Staying Ahead and Beyond

The blogging landscape is ever-evolving, and 2023 was no exception. Lesli emphasizes the importance of adapting to these changes. Her focus on ‘revenue per reader’ rather than solely on traffic and ad revenue is a fresh perspective that can lead to more sustainable and diversified income.

Lesli’s Wisdom: Patience and Focus

In closing, Lesli’s key advice to creative business owners is to embrace patience and maintain focus. The number of followers is secondary to the impact and income your efforts generate. Every step, no matter how small, is crucial in your journey to creative business success.

Links and resources mentioned during this episode:


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